Creating Stress-Free Social Media for Heart-Centered Entrepreneurs with Shannon Tachney

In this episode of the Content Systems for Growth podcast, Michele welcomes Shannon Tachney, a brand strategist and creative director for female entrepreneurs. They discuss Shannon's work with Feather Blue Studios and her Signature Program, the Small Business Bay, which focuses on helping women build a powerful and unique online presence without feeling overwhelmed. Shannon shares her journey into creating a stress-free social media approach during the COVID-19 pandemic and explains how her brand story and seasonal approach to social media can help entrepreneurs stay consistent and stress-free. The episode also delves into setting boundaries on what to share online and understanding the importance of quality over quantity in social media content.

00:00 Welcome and Guest Introduction

01:35 Shannon's Journey and Philosophy

02:10 The Birth of Stress-Free Social Media

04:02 Challenges Faced by Heart-Centered Entrepreneurs

06:29 Creating a Brand Story and Social Media Strategy

12:30 The Importance of Consistency and Seasons in Social Media

18:56 Balancing Authenticity and Boundaries

24:37 Choosing the Right Social Media Platform

27:41 Repurposing Content for Social Media

28:22 Building a Strong Foundation for Your Brand

29:05 Creating a Social Media Hub

30:44 Overcoming the Feeling of Being Behind

35:35 Deciding What to Share on Social Media

43:12 Tools and Systems for Social Media Management

49:08 Final Thoughts and Free Gift

About Shannon Tacheny:

As a brand strategist and creative director for female entrepreneurs, Shannon Tacheny helps big-hearted women in business start or grow an online presence that is powerfully unique and connective so they can draw their perfect clients with ease — all without feeling awkward, salesey, or overwhelmed.  Owner of Feather Blue Studios, and founder of the signature program The Small Business Bay, Shannon’s been an entrepreneur for over 15 years in multiple industries.

She loves seeing women lean into purpose and grow in confidence, alongside growing a business they truly love.

She lives in Minnesota with her family, and loves chai tea, dark chocolate, the beach, give-back boutiques, and all-things-blue.

Connect with Shannon at her website: www.FeatherBlueStudios.com

Or on Instagram at: @FeatherBlueStudios

Free Gift from Shannon: 7 Social Media Secrets

LINKS:

Link to the blog post: https://misstask.com/stress-free-social-media-system

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